Boating Industry Intelligence You Can Profit From
AkzoNobel recently announced Jessica Stewart has been appointed as the Americas Marketing Manager for the company, with premium brands of Awlgrip, Interlux, and the recently acquired Sea Hawk yacht finishes. Stewart will be responsible for the regional execution of the yacht segment strategy to grow the American markets.
An experienced marketing, brand and product manager, Stewart, brings to this role a wealth of knowledge and a wide range of experience from several global roles. She has worked in B2B, B2C, and D2C and is experienced in multi-step distribution processes through all levels of marine businesses from manufacturer, distributor, boatyards, retailers to boaters. Understanding the yacht industry from various perspectives and in so many different regions has given her an expansive view of the yacht market in general.
“I have a passion for the yacht industry and am fortunate to combine that with a company like AkzoNobel,” Stewart said. “AkzoNobel has industry-leading products, is consistently recognized as a top workplace in countries all over the world, and has an incredibly admirable sustainability strategy.
I am proud to join the AkzoNobel team at this time, with the initiative to grow the American markets. With a wide range of skills, a concentration in strategic planning, and my holistic experience in various business models, I look forward to bringing value not only to our immediate yacht team, but also our wider network and market here in the Americas.”