Brunswick names new Lund Boats president, promotes aluminum boat group president

Lund Boats, a division of Brunswick Corporation announced Lenn Scholz as president of Lund Boats, replacing Dirk Hyde who has been promoted to president of Brunswick’s Aluminum Boat Group.

Hyde has spent three decades in various leadership positions within Brunswick including COO of Attwood, President of Crestliner, President of Harris and Cypress Cay and President of Lund Boats. Scholz is an industry veteran who has spent the past 25 years at Brunswick recently serving as vice president of Product Development and Engineering for Boston Whaler and leading the Brunswick Boat Group Technology Center in Edgewater.

“Both Dirk and Lenn bring a tremendous amount of experience and leadership capabilities to their new roles and are well positioned to lead Lund and the Aluminum Boat Group portfolio for the long-term,” said Aine Denari, president, Brunswick Boat Group. “I look forward to supporting their continued success as they execute on our strategic growth strategy.”

Hyde was named president of Lund Boats in 2009 and been instrumental in the brands many award-winning product launches as well as a commitment to safety that has seen Brunswick’s New York Mills operation as the recipient of two consecutive Minneapolis Star Tribune Top 150 Workplaces as well as numerous safety awards.

“Lund is one of the most recognizable brands in the marine industry and it has been an honor to lead the team for the past 12 years,” said Hyde. “I am excited for the opportunity to step into this new role and am confident in Lenn’s ability to continue the Lund tradition and bring superior quality and innovation to our customers.”

“This is an exciting opportunity to lead a very talented and experienced team at Lund,” said Scholz.  “The Lund brand has a strong reputation for performance and quality, and I look forward to continuing to deliver the same high-level experiences our loyal consumers have come to know and expect, as well as introduce a passion for the on-water lifestyle to the next generation of boaters through our dynamic model lineup.”

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Also, effective immediately, Bobby Garza will be promoted to VP Product Development & Engineering, BBG and will be taking over responsibilities for the Fiberglass Technology Center and be heavily involved in other BBG Tech Centers, including the New York Mills, Fort Wayne and Venture Boat Group Tech Centers while Charlie Foss has been promoted to VP of Design for Brunswick Boat Group, also working out of the Fiberglass Technology Center in Edgewater.

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