Rollick Inc., which operates the GoRollick Powersports, RV, and Boat Buying Program Marketplace, has closed $8.5M in new funding.
The current round brings the total capital invested in the company to $22M. The new funds will be used to expand these programs nationwide and secure new programs from recreation industry players wanting to tap into Rollick’s growing customer base.
“Rollick is truly unique in the way it has established a platform with both high quality buyers from its affinity partners, and how it’s positioned itself within the purchase process of powersport, RV and boat products,” said Christopher Zock, Sandbox Insurtech Ventures Managing Director, in a press release. “New and innovative ways to market and originate insurance policies is an important focus for both our fund and insurance company partners.”
“The recreation category has seen unprecedented growth in the second half of 2020 as people look for ways to get outdoors, have fun, and stay safe during the pandemic” said Bernie Brenner, Rollick Founder and CEO. “We set out three and half years ago to help recreation dealers and manufacturers provide a deeper digital engagement with consumers, creating a higher quality transaction and increasing customer satisfaction.”
Due to increased consumer demand and to address COVID-19 concerns and mandated dealership closures, Rollick launched the “Buy From Home” program in late April 2020 across its national dealer network. This program is available to members of Rollick’s private-labeled vehicle buying programs including Sam’s Club, AAA, Progressive Insurance, as well as active military, veterans and first responders.