IMTRA has announced it is now the exclusive North American distributor for BCM-Benedetti Lighting. The two companies have come together to provide an expanded LED lighting offering to the OEM boat builder, yards and dealers in the U.S. and Canada.
Since its founding in 1959 in Tuscany, Italy, BCM-Benedetti Lighting has continued to be a leader in design and engineered LED lighting solutions. The company offers a wide range of overhead, reading and task, courtesy and indirect lighting solutions designed for the boat builder. With expansive sales coverage, extensive technical knowledge and a personal approach to both new boat builders and aftermarket re-fitters, IMTRA is ideally positioned to supply BCM LED designs to customers throughout North America.
“BCM offers a wide LED light range that will allow us to better cater to the specific needs of our OEM customers and be more competitive,” said Eric Braitmayer, CEO, IMTRA. “We are excited to add another quality brand to our roster and look forward to promoting the brand in North America.”
“IMTRA is the perfect choice to expand our market share in the U.S. and Canada,” said Luca Benedetti, CEO, BCM. “We have always been impressed with their sales and support staff’s technical knowledge and their hands-on interaction with customers mirrors how BCM treats our clients. We are confident that IMTRA is the right choice.”