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NMMA recognizes CSI Award winners, presents Alan J. Freedman Award

The NMMA honored John Thommen, Founder and CEO, Ocean Marketing, Inc., with the 2019 Alan J. Freedman Memorial Leadership Award, which recognizes individuals who’ve made outstanding contributions to the marine accessories industry through leadership, creativity and personal motivation. The award was presented during the Progressive Insurance Miami International Boat Show’s annual Innovation Breakfast.
 
“NMMA is honored to present John Thommen with the 2019 Alan J. Freedman Award for his dedication to the marine industry and his pursuit to deliver quality, safe products to the marine market,” noted Thom Dammrich, NMMA president. “John’s unwavering commitment to marketing and providing instruction on the proper use of marine products to dealers, retailers and end users has resulted in better safe boating practices, and is a testament to his lasting mark on the industry.”
 
Thommen founded Ocean Marketing, Inc., in 1981, a well-respected marine accessory marketing agency headquartered in Guilford, Conn. Thommen and his group provide valuable marketing support for their manufacturing clients, and the company has become one of the premier marine sales agencies in the United States under John’s leadership. Thommen is also the founder and owner of Ocean Accessories, LLC, which manufactures, imports and distributes marine accessories. Ocean Accessories markets products throughout North America and 22 foreign countries and has warehouses in Guilford, Conn. and Kent, England.
 
Thommen served on the board of the National Marine Distributors Association for eight years and is a past Director of the National Marine Representatives Association, and a past President of the United States Marine Safety Association and has worked on various NMMA show committees.
 
During the Innovation Breakfast, the NMMA also announced 54 recipients of the 2018 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. 

The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2018 and December 31, 2018.  Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed 155,418 customers.

“The manufacturers honored here today illustrate the commitment it takes to provide unparalleled service to their customers and have created a culture of excellence in customer satisfaction,” noted Robert Newsome, senior vice president of strategy, engineering standards and membership for NMMA. “The 2018 CSI Award winners have proven that dedication to their customers builds brand loyalty and helps to foster lifelong boat ownership, maintaining the integrity of the U.S. recreational boating industry.”  

The following companies, listed by category, were honored with 2018 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

Aluminum Outboard Boats
  • Alumacraft Boat Co.
  • Crestliner
  • G3
  • Lund Boats
  • Smoker Craft, Inc.
  • Tracker Boats
  • Triton
Deck Boats
  • Chaparral Boats Inc.
  • Forest River Marine
  • Regal Marine Ind.
  • Smoker Craft, Inc.
  • Stingray Boats
Fiberglass Bass Boats
  • Nitro
  • Triton
Fiberglass Outboard Boats
  • Boston Whaler
  • Chaparral Boats Inc.
  • Cobia Boats
  • Everglades Boats
  • Formula Boats
  • Grady-White Boats
  • Jupiter
  • Mako
  • Monterey Boats
  • Nitro
  • Pathfinder
  • Pursuit Boats
  • Regal Marine Ind.
  • Regulator Marine
  • Robalo Boats
  • Skeeter
  • Southport Boats
  • Sportsman Boats
  • Stingray Boats
Flybridge Sedan & Convertibles
  • Tiara Yachts
Inboard Engines
  • Ilmor
  • Indmar Marine Engines
  • Pleasurecraft Engine Group
Inboard Express Cruisers
  • Formula Boats
  • Regal Marine Ind.
  • Tiara Yachts
Inboard Fishing Express Boats
  • Tiara Yachts
Inboard Watersports Boats
  • Centurion & Supreme Boats
  • Malibu Boats/Axis Wake Research
  • MasterCraft Boat Company
  • Nautique Boat Company, Inc.
  • Skier's Choice, Inc. - Moomba
  • Skier's Choice, Inc. - Supra
  • Tige Boats
Jet Boats
  • Chaparral Boats Inc.
  • Yamaha WaterCraft Group
Outboard Engines
  • Honda Marine
  • Suzuki Motor of America, Inc.
  • Tohatsu America Corporation
  • Yamaha Motor Corporation, U.S.A.
Personal Watercraft
  • Yamaha Watercraft Group
Pontoon Boats
  • Avalon\Tahoe
  • Barletta Pontoon Boats
  • Bennington Pontoons
  • Cypress Cay
  • Forest River Marine
  • G3
  • Harris
  • Manitou
  • Premier Marine
  • Regency
  • Smoker Craft, Inc.
  • Sun Tracker
Sterndrive Bowrider Boats
  • Chaparral Boats Inc.
  • Chris-Craft
  • Formula Boats
  • Monterey Boats
  • Regal Marine Ind.
Sterndrive Cuddy & Express Boats
  • Formula Boats
  • Monterey Boats
  • Regal Marine Ind.
Sterndrive Engines
  • Volvo-Penta

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