At the opening of Boot in Düsseldorf, Ferretti Group announced the entry of Wally within the portfolio of its brands.
Through an exclusive license agreement of the Wally brand, the Group further enriches its range.
A news release from Ferretti said the license agreement represents a fundamental step in the brand acquisition process and allows the Group to work immediately on the further development of the brand.
In the four-year period 2019-2022, Ferretti Group will invest over 84 million euros – 70 million euros in the first two years – in the development of the brand and in the design and construction of new product ranges. The new Wally models will be built at the Ferretti Group shipyards, in particular the Super Yacht Yard in Ancona will be the reference plant for Wally’s largest yachts.
During the Düsseldorf press conference, Ferretti Group presented the first project of the new-era, the 48 Wallytender, which will premiere at the Cannes Yachting Festival 2019.
“There has long been a mutual fascination between us and Wally and from today we will continue to develop this extraordinary brand with method, vision and investments. And with the same energy and creativity that have lead Ferretti Group the top of the yachting world,” Alberto Galassi, CEO of Ferretti Group said. “As yachting enthusiast, I’m looking forward to discover the boats that will come from the exclusive collaboration with Luca Bassani: it is easy to foresee that they will push the frontiers of innovation and aesthetic avant-garde to new echelon.”
“The market today requires significant investments to develop new products and new markets. Ferretti Group has great industrial, organizational and commercial capabilities and will be able to boost Wally,” Luca Bassani, founder of Wally said. “I will continue my design and development activity on an exclusive basis, ensuring the continuity of Wally’s DNA. All the years and the effort to build the brand will have a continuation. I could not wish anything better for Wally’s life.”
Thanks to the agreement with Ferretti Group, Wally returns to the Boot in Düsseldorf, where it had not been exhibiting since 2004, with a booth (Hall 6, No. 6E59).