CDK Global Recreation, Sea Tow Services International announce new partnership

CDK Global Recreation and Sea Tow Services International have announced a partnership that will help deliver peace-of-mind and security to boaters all throughout North America. Beginning today, each of CDK Global Recreation’s 3,000-plus dealers will be given the opportunity to provide their customers with Sea Tow’s 24/7 on-water assistance programs with the simple click of a button.

Whether it’s a one-year membership or the free 95- or 60-day Sea Tow trial memberships that come with buying a new or used boat, respectively, CDK Global Recreation OEM & Gross Manager Justin Imig said the partnership is all about giving both dealers and their customers “the gift of automation.”

“For dealers, this new, stream-lined process eliminates extra steps, speeding up the process for customers and making it more likely they take advantage of the great offerings Sea Tow provides to boat buyers,” Imig said. “Having Sea Tow involved in the sales process allows dealers to set up their customers for success.”

Through the partnership, each of CDK’s dealers will be given the option to autopopulate customer data into the customer’s choice of one of three forms – a one-year, 60-day or 95- day membership. This helps streamline the entire sales process for everyone involved, Imig said.

“We’re all about helping to deliver the gift of automation, for both dealers and their customers,” he added. “Having Sea Tow’s forms already pre-filled within our E-forms library and available to customers at the click of a button makes it a seamless experience for everyone – a true win-win.”

Based in Salt Lake City, Utah, CDK Global Recreation – formerly ADP Lightspeed – is the industry leader in DMS and CRM solutions in the marine and powersports markets with more than 3,000 dealers across the United States, Canada, Mexico, Puerto Rico and the Bahamas. With more than 150 associates supporting training, implementing and developing its systems, CDK Global Recreation has more resources than anyone within the industry.

Sea Tow CEO Joseph Frohnhoefer said it was both companies’ strong footprints that made this partnership a no-brainer for everyone involved.

“With our network of over 100 franchises and CDK’s 3,000-plus dealers, this is a unique opportunity to provide safety and peace-of-mind to as many boaters as possible,” Frohnhoefer said. “Our goal is to always be there to help boaters however we can, and this partnership with CDK does exactly that.”