Brunswick announces $2 million investment at Princecraft Boats

Princecraft Boats has improved its market share in North America. With overall growth in the pontoon market, Princecraft needed to make significant adjustments to meet strong demand and continue its momentum.

To increase its production capacity, the Princeville, Quebec Canada-based boatbuilder invested approximately $850,000 last year to improve welding operations at its pontoon plant and make other major adjustments.

Over the coming months, Princecraft will invest an additional $ 1.3 million to expand its existing facilities and improve operations.

The projects will include redesigned production line layouts, new workstations, and upgraded equipment that incorporates advanced technologies.

Princecraft is committed to creating a better workplace through more efficient work methods and ongoing employee involvement, said President Steve Langlais.

“For its many changes, Princecraft is inspired by the philosophies of Lean Manufacturing and Six Sigma, which aim to increase a company’s performance by improving the overall quality of the product and the efficiency of its processes,” Langlais said.

The investments will result in new jobs and greater opportunities for Princecraft employees, Langlais added.

“It is with great pride that Princecraft Boats has created 120 new jobs in the last 18 months, contributing to the economy of the region,” he said.