Dealer registration for the 2017 Marine Dealer Conference & Expo launched with great momentum in April, setting a new opening-month registration record for the December event.
With 193 total dealer registrations during the April Earliest Bird savings period, MDCE attracted a more than 15 percent increase in registrations compared to the same period in 2016, and momentum has continued since with dealer registrations already eclipsing the 200 mark. See who has registered. The event, which will be held Dec. 10-13 in Orlando, features industry-leading insights on trends, strategies and best practices designed to increase dealer success.
“With most dealers being busier than they have been in a decade, we’re absolutely thrilled that they continue to turn to the MDCE in record numbers to help them strengthen their businesses,” said Liz Walz, vice president and director of education for the Marine Retailers Association of the Americas. “We believe that we’ve improved our educational lineup each year, encouraging more dealers to engage with the MDCE content, and 2017 will continue that trend.”
At the 2017 MDCE, not only will the educational lineup feature all-new Pre-Conference Workshops, keynotes and track sessions, but it will also include an expanded lineup of Dealer-to-Dealer Roundtables, the most highly praised new offering of the 2016 event. These roundtable discussions, which put dealers face-to-face with other dealers to discuss challenges, opportunities and corresponding solutions for success, will be offered three times throughout the 2017 MDCE.
In 2016, 167 dealers registered for the MDCE during the month of April, and the event drew a record 640 marine dealers to the three-day event. The MDCE, which is co-produced by the MRAA and Boating Industry magazine, still offers $115 off of standard registration — that’s $75 off for MRAA members and a $40 early bird rate, good through Sept. 22, in honor of MRAA’s 40th anniversary of educational programming.
“It’s a great demonstration of the trust that we’ve built with the dealer body to see so many dealers register prior to the MDCE educational programming being introduced,” said Jonathan Sweet, Boating Industry editor-in-chief. “We’ve proven that we can not only respond to the needs of today’s dealers with outstanding courses, but also that we can share with them critical insights into the trends they need to know for success tomorrow.”