Bayliner renews contract with Pearl Brands

Bayliner Boats has renewed its international advertising and brand management contract with Pearl Brands of Fort Myers for three years.

Pearl Brands first secured the account in early 2015 following nearly a year of consulting and project execution for the boat brand.

“We’re very proud that our creative work to date for Bayliner has earned their long-term trust and continued business,” said Scott Qurollo, president and creative director of Pearl Brands. “It’s a privilege to further elevate one of the most recognized names in the marine products industry.

Qurollo and co-creative director Tom Calabrese were originally approached by the brand because of their long history of category experience. Dating back to the early ’90s, the team first worked together on a long list of brands including Sea-Doo, Volvo Penta, Wellcraft and the (then) OMC Aluminum Boat Group.

“Scott, Tom and the pearl team understand our business and aren’t afraid to break new ground on
our behalf,” said Bayliner president Keith Yunger. “Our business is extremely competitive and keeping relevant, intriguing messages in front of our target customer that helps us grow the boating market is key. Pearl Brands is that kind of partner.”