Brunswick Corp. acquires Garelick

Brunswick Corporation announced Monday that it has added Garelick Mfg. Co. to its parts and accessories business.

Terms of the transaction were not disclosed. Garelick had annual sales of approximately $21 million in 2014.

Garelick is based in St. Paul Park, Minn., and markets products under its namesake brand, as well as the  “EEz-In” mark. Garelick’s product portfolio includes upholstered seating, table hardware, marine boarding ladders, boat hooks and outboard motor brackets. Garelick will operate as part of Mercury Marine’s Attwood Marine Products Division.

“Garelick is the leading brand name in premium seat and table hardware,” said Brunswick president and COO Mark Schwabero. “It has a diverse portfolio of market-leading products that are complementary to Attwood, with limited overlap. We believe it is a very good fit, providing an opportunity to expand Mercury’s P&A products business. Further, this action aligns with Brunswick’s P&A expansion strategy, an arena that offers us good opportunity to grow and prosper.”

In recent months, Brunswick has added Whale, as well as P&A distributors Bell Recreational Products Group in the Midwestern U.S., and BLA in Australia.

 

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