ALEXANDRIA, Va.— The Recreational Boating Fishing Foundation (RBFF) will work with the Tennessee Wildlife Resources Agency as a part of its Lapsed Boat Registration Pilot Program aimed at increasing boat registration renewals among lapsed boaters.
Tennessee joins Florida, Ohio and Oregon as the fourth state to implement the direct mail pilot effort developed by RBFF in partnership with the Oregon State Marine Board (OSMB) and the Oregon Department of Fish Wildlife (ODFW).
“We’re thrilled that Tennessee is joining our pilot program to increase boat registration renewals,” said RBFF President and CEO Frank Peterson. “Boat registrations are critical to state fish and wildlife and boating infrastructure programs, and we’ve learned that if we simply remind boat owners about the joys of the sport and the important impact their participation has, they’ll get back out on the water.”
“We’re pleased to be working with RBFF to expand our marketing efforts and encourage lapsed boaters to get back out on Tennessee’s waterways,” said Tennessee Wildlife Resources Agency Boating and Law Enforcement Chief Darren Rider. “Tennessee’s boat facilities rank among the best in the nation, and boat registration dollars help ensure our public access ramps, parking, dock space and other amenities, will stay that way for years to come.”
RBFF’s Lapsed Boat Registration Pilot Program started in Oregon in 2009 and in that year was successful in generating more than $20,000 in new revenue to the agency and $25,000 through related revenue, such as gas tax.