Jestercom to build apps for Jeanneau, Prestige

HILTON HEAD ISLAND, S.C. – Jester Communications, which develops Web-based marketing solutions for the maritime industry, has been awarded contracts to build mobile device applications for boatbuilders Jeanneau and Prestige Yachts.

Taking advantage of the Apple iPad platform, the apps will be marketing tools for dealers to showcase and present the Jeanneau and Prestige brands to potential customers. The apps will include information on various boat models, such as specifications, video galleries, virtual tours, dealer and company information, and a geo-based dealer locator.

The new apps for Jeanneau and Prestige will be based on apps previously developed by Jestercom for Beneteau USA — for both their sail and power divisions. A major new feature is the boat configurator, which includes customization and upgrade selections, pricing and financing options.

Additional improvements include enhanced functionality and suites of sales tools for dealers, incorporating brochures, spec sheets, sea trial reports, videos, equipment lists, reviews and links to learning resources. The apps allow dealers to instantly send requested information to a potential buyer via a contact form and e-mail, and automatically save the customer’s contact information in a lead database.

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