BRP shows products at special dealer, consumer event

VALCOURT, Quebec — BRP held a special show for dealers, potential employees and the public at it is Club BRP Montréal, BRP's biggest event of the company's 70-year history.

The event included product testing and a Career Fair to recruit bilingual professionals for positions in Canada and abroad.

In addition to the 4,000 dealers, distributors, media and employees from around the world that BRP had invited to its commercial fair, the company provided free access to the showroom at the Palais des congrès, free demo rides at the Ultimate Playground site, and free outdoor concerts on popular Crescent Street.

BRP displayed its R&D capabilities and surprised everyone by introducing a concept vehicle of an electric side-by-side vehicle, a solar cart, a gyrocopter, and even a flight simulator and a kart simulator to demonstrate the many uses of its Rotax engines.

The Palais des congrès showcased all of BRP's 2012 products including the Sea-Doo boat line-up featuring an updated 150 Speedster model and introduced a new touch-screen infocentre for its intelligent Throttle Control (iTC) system. For its Sea-Doo watercraft segment, BRP launched its new T3 lean-in hull design and Ergolock seating, and expanded its intelligent Brake & Reverse (iBR) system in every category.

"I was not going to buy many Sea-Doo 210 Challenger and 210 Challenger S boats with the single Rotax 4-TEC 1.5 L power package," said Derek Ennis of the Enn's Brothers dealership in Winnipeg, Manitoba, "until I rode them on the demo course."

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"One of the main reasons for Club BRP was to give our dealers, distributors and invited media a chance to understand our company better. They had the chance to visit our facilities in Valcourt; they gained a better understanding of BRP, of what makes us tick," said José Boisjoli, president and CEO.

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