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WATSONVILLE, Calif. – West Marine is opening the biggest store in the company’s history this year in Fort Lauderdale, Fla., according to a release.
The company is planning on opening a 50,000-square-foot flagship store at the end of the year. This store will be twice as big as the company’s current largest store and will be focused on serving both local and seasonal boating customers.
“We’re designing and building the new Fort Lauderdale West Marine Boating Superstore from the ground up to better serve the customers in this amazing boating market,” CEO Geoff Eisenberg said in the release. “We believe it will be the world’s largest (and hopefully most exciting) boating store, with the largest selection of core for-the-boat products and for-the boater apparel and shoes.”
The West Marine Boating Superstore will have many in-store experiential features never seen before in a West Marine store. As an example, the centerpiece of the Ft. Lauderdale Boating Superstore will be a Megayacht fly bridge displaying the nation’s largest retail presentation of marine electronics and audio systems. There will be a fishing department for offshore and inshore saltwater anglers. Plus, a sailboat hardware selection and an on-site rigging shop.
In addition, the superstore will house a comprehensive core engine parts department, marine plumbing and electrical supplies and inflatable boats, kayaks, rigged boats and outboards.
The architect of record and developer of the project is Ft. Lauderdale based Stiles.
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