New DITEC vice president targets marine expansion

DELRAY BEACH, Fla. — DITEC USA President, Christopher Alison, recently announced Randolph J. Sanchez as the newly appointed Vice President of Marketing and Business Development.

Sanchez, who has extensive experience in sales, retail and mass market brand management will be responsible for market expansion and coordination. Beyond its automobile services, DITEC has extended its reach into the marine markets via yachts, powerboat racing, and the cruise ship industries. DITEC USA is a manufacturer and supplier of surface protection and preservation products.

In keeping with its expansion mode, DITEC also added Marilyn DeMartini to its marketing team and her agency, PR Power, as its public relations arm, to strengthen its communications and marketing efforts in the broadened industry reach.

"We want to communicate the unique qualities of DITEC throughout the U.S. as individuals who value their vehicles and vessels become not only more aware of the labor and cost-savings of protecting not only their property, but the environment as well," Alison said in a statement. "DITEC is not a wax or silicone and far surpasses any other product on the market. It is a system that is proven by aficionados of high-end products and it works. It is that simple."

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