BRP to consolidate in Wisconsin

VALCOURT, Québec — BRP will invest over $15 million in the next three years to transform its outboard engine facility in Sturtevant, Wis., as it works to consolidate operations at the facility.

Evinrude product development, marketing and sales functions as well as customer service will be consolidated under one roof. All employees from the Waukegan, Ill., facility will be regrouped at the Sturtevant campus. The company says there will be no job terminations resulting from the move. Employee relocations will begin in late spring and should be completed by the end of 2011.

“This additional investment further demonstrates BRP’s commitment to the Evinrude brand,” José Boisjoli, BRP CEO, said in the release. “One site allows BRP to bring all Evinrude-related employees under one roof to better serve its network and its customers worldwide.”

BRP said the decision to consolidate was made to “ensure maximum utilization of the facilities and to structure the BRP team in a way to encourage efficiency and community.”

“BRP committed itself to the Evinrude brand when it acquired the assets of Outboard Marine Corporation (OMC) in 2001,” the release states. “It has since invested millions of dollars in R&D for the E-TEC technology, which revolutionized the outboard engine industry. In 2005, BRP became the first marine engine manufacturer to receive a Clean Air Technology Excellence Award from the U.S. Environmental Protection Agency for its environmentally friendly E-TEC engines. In 2009, E-TEC technology was adapted for snowmobile engines, producing some of the most fuel-efficient engines in the industry.”

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