Evinrude launches retail promotion

STURTEVANT, Wis. — BRP recently launched its “Season’s BEST Boat Show Sales Event,” a new retail incentive promotion offering a free factory-backed warranty, according to a recent press release from BRP.

Qualified Evinrude purchases between Jan. 1 and April 15 receive a free five-year factory backed limited warranty. Evinrude is also offering an $800 discount off rigging equipment for consumers that repower their existing boat with a qualifying Evinrude E-TEC engine.

“We want to continue offering our dealers effective retail programs to drive dealer traffic,” said Christopher Berg, director of marketing and strategic planning for Evinrude, in the release. “This latest retail offer will give our dealers the necessary selling incentives to boost retail activity at the upcoming boat shows.”

The new retail program is supported by a print and online advertising and media campaign.

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