Fountain changes strategy, closes factory superstore

WASHINGTON, N.C. – Fountain Powerboats says that amidst renewed interest from marine industry dealers, the company is implementing new sales strategies and discontinuing its factory-direct “Fountain Factory Superstore.”

“The factory superstore was an effective interim selling solution prior to the Fountain’s reorganization, but today, retail interest is on the rise, our dealers are gaining confidence in our new management team, and other dealers are taking notice,” John Walker, chief operating officer of Fountain, said in a release. “Overall the mood surrounding Fountain Powerboats is very encouraging, and we are enacting new strategies that serve our long term vision for the company.”

Previously, potential retail customers in North Carolina, South Carolina, and Virginia were offered the option of purchasing boats directly through the factory superstore, via its website and dedicated factory sales staff. Fountain has announced that it will discontinue this practice effective immediately.

”Providing Fountain’s end customers with a positive service experience is crucial, and there’s no better way to assure such an experience than by partnering closely with a strong dealer network,” Walker said. “With that in mind, the decision was made to allow our dealers to do what they do best, while we refocus our own efforts on supporting them.”

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