ORLANDO – During yesterday’s Marine Dealer Conference & Expo, five leading dealers shared the strategies they’ve used to generate growth, profitability and solutions over the past year.
The dealers were finalists in the MDCE Best Ideas Program, created to give conference attendees yet another tool to improve and grow their businesses.
Kay Woltman, marketing manager of Lake Union Sea Ray, Seattle, Wash., shared the customer connection campaigns her dealership launched last year, which allowed it to grow market share, increase event attendance, increase web traffic, update its customer profiles and increase customer loyalty.
Carly Poole, director of marketing for Buckeye Marine, Bobcaygeon, Ont., spoke about the personalized on-hold marketing her dealership uses to raise customer awareness of events, products, services and boating tips.
As a result of Action Water Sports’ service inspection initiative, the dealership has been able to increase both customer satisfaction and income, according to Jerry Brouwer, general manager, who also sat on this panel.
Kyle Kelly, operational manager of Kelly’s Port, Osage Beach, Mo., spoke about his use of YouTube to share videos of new and used boats for sale, as well as dealership services.
And Joe Lewis, owner of Mt. Dora Boating Center, Mt. Dora, Fla., shared with the audience the details of his dealership’s targeted boat owner promotion., which has resulted in one of the best fall season’s the company has had in years.
Details of these five best ideas – and more than 35 others – will be included in an e-white paper to be distributed to MDCE attendees in the weeks following the conference.
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