BI, BoatTrader to host Webinar series

NORFOLK, Va. — Boating Industry magazine has partnered with, a division of Dominion Enterprises, to host a series of three Webinars targeted to marine dealers nationwide. The first of the series, “Drive Traffic to Your Dealership with a Minimal Budget,” will be held on Nov. 4 at 1 p.m. CST.

Thursday, Nov. 4, 1:00 p.m. Click here to register now.

“We understand that marketing funds may not be as readily available as they used to be,” said Kim Rocco, brand manager of “But we want our dealers to know there are still creative ways to market your online dealership effectively – even with limited resources and budgets. We’re excited to host this Webinar and share insider tips with our dealers to help them maximize their ROI by capitalizing on their online traffic.”

David Main, Head of Search for Dominion Marine Media, will discuss how providing robust, unique, value-added content on your website or in a blog and embedding relevant links to your sales pages can help drive more traffic, leads and sales.

Kyle Kelly, operational manager at Kelly's Port in Osage Beach, Mo., will discuss his company's newly launched video strategy - which has made the dealership more visible online and generated a steady steam of quality leads.

In addition, Kevin Zoodsma, head of online marketing at Action Water Sports, will talk about how his company's online strategy has evolved from a single custom HTML proshop page to an array of tools for social networking and online marketing.

"While online marketing is not the 100-percent answer to advertising and marketing our business," Zoodsma said, "we've switched over to thinking it is our first impression on our customers instead of an afterthought."

Each registered attendee will receive an e-white paper providing further insight into the presentation topics.

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