Boating Industry Intelligence You Can Profit From
MIAMI – During its annual general members meeting at the Miami International Boat Show, Boating Writers International (BWI) will present a panel discussion on the future of boating titled “Boating at a Crossroads: How to Live Long and Prosper,” the association reported in a recent statement.
The panel of four boating journalists includes Matt Gruhn, editor-in-chief of Boating Industry magazine, Marilyn Mower, editor of Marine Business Journal, Bill Sisson, editor-in-chief, Soundings Trade Only, and Michael Verdon of International Boat Industry magazine.
Moderated by BWI board member Michael Sciulla, the panel will discuss strategic changes including making boats more affordable, more fuel efficient and more relevant to a changing consumer demographic.
“Recreational boat sales peaked in 1989 – a generation ago – just as Baby Boomers were hitting their peak earning years and before the advent of the Internet,” Sciulla said in a release. “What worked well for the boating industry then is probably not the best prescription for the future.”
A question-and-answer session will follow the panel presentation.
No ticket is required for admission. The event is scheduled for the second hour of BWI’s Annual Meeting, which runs from 8 to 10 a.m. in the Miami Beach Convention Center, room B121/122.
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