KENNESAW, Ga. — Yamaha Marine Group has launched a new Yamaha Certified Pre-Owned Outboard Program, according to a release from the company today.
Outboards certified by the program must pass a 75-point check and be up to date on their maintenance, Yamaha said. As part of the program, consumable items — such as the fuel filter, oil filter, oil, spark plugs and impeller — are replaced with new Yamaha parts.
Certified pre-owned outboards will also include either one-year Yamaha Limited Warranty coverage or one-year Genuine Yamaha Extended Service coverage at no extra cost. Participating Key Dealers will be charged a discounted cost for the program’s Y.E.S. contract, if applicable.
Yamaha says the program is a marketing tool designed to help Yamaha Key Dealers increase the value of used outboard inventory and create a competitive selling advantage.
“We know that dealers have an opportunity in today’s market with used inventory, and this program makes that inventory even more valuable,” said Dale Barnes, Yamaha Marine Group marketing division manager. “What’s more, authorized, participating Yamaha Key Dealers can really distinguish themselves by offering such a well-protected product to consumers.”
The new program is limited to eligible pre-owned Yamaha outboards in stock and available in inventory that comply with the program’s eligibility requirements.