BRP offers spring Evinrude incentives

STURTEVANT, Wis. — BRP’s latest Evinrude promotion offers consumers a five-year BRP factory-backed warranty, new financing options and a cash back credit of up to $500 on 40 hp and above E-TEC outboards, according to a release from BRP.

As an optional incentive, consumers can choose special financing and up to $1,000 cash back in lieu of the extended limited warranty. The “Evinrude E-TEC More Time on the Water Spring Sales Event” runs until June 30.

“We are designing our programs to make the buying process easier for consumers and drive dealer traffic,” Roch Lambert, vice president – general manager, Ski-Doo, Sea-Doo and Evinrude division, said in the release. “BRP has been very diligent in working with our banking partners to provide financing options, which up to now has been a barrier to purchase. We have packaged these buying incentives to take away the purchase barriers we’ve been experiencing in this down economy.”

The sales event is part of the overall marketing campaign recently announced for Evinrude E-TEC, which includes a direct mail campaign and the micro-site

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