NEW HAVEN, Mo. – MarChem Coated Fabrics Inc., manufacturer of marine and awning fabrics Top Notch and Top Gun, has changed its name to MarChem Custom Fabrics Inc., dba MarChem CFI, the company reported in a recent statement.
The name change is effective immediately, and will be reflected in the company’s corporate and marketing communications, it stated. MarChem CFI is a subsidiary of DASH Multi-Corp, located in Maryland Heights, Missouri.
The company said it changed its name in order to better reflect a new focus on creating custom fabrics for its clients in the marine, awning, tent, outdoor furniture and safety markets. Its standard and custom coatings meet or exceed industry specifications for commercial, industrial and military use, and are applied to a variety of natural and synthetic substrates, according to MarChem.
“The name change is a function of the changing demands of the industry,” explained Alan Prelutsky, vice president of Sales and Marketing for DASH Multi- Corp. “The coated fabric industry, especially for marine and tent/awning is trending toward more custom fabrics. There’s also a secondary benefit. It’s shorter and easier to remember.”
The new name will be promoted in a forthcoming advertising campaign and an updated Web site that allows for rapid custom fabric requests by distributors, OEMs, cut-and-sew operations, and end-users, according to the company.
Existing MarChem CFI product offerings of acrylic coated texturized polyester will not be affected by the name change and will remain for sale as is, including the product lines Top Gun, Topyssey, Odyssey III, Softouch, Amerglo, Holiday, Aqua-Tite, Marsolv, and ParaSeal, as well as the solution-dyed Top Notch, MarChem reported.
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