YachtWorld.com, YachtFocus create partnership

FAREHAM, England — YachtWorld.com and Boats.com International, European boat sales Internet portals, recently announced a new sales and marketing partnership with YachtFocus, a multimedia services provider to yacht brokers in Holland. The deal aims to offer Dutch boat builders, yacht brokers and boat dealers a much wider choice of online advertising and marketing solutions than has previously been possible, according to a release.

“We are very pleased that YachtFocus clients can now take advantage of automatic advertising of their yacht details on the world’s largest database of brokerage yachts — YachtWorld,” said Jan-Pieter Oostings, Owner and CEO of YachtFocus. “We are proud and honored that YachtWorld has appointed YachtFocus their exclusive agent for Holland. International advertising is crucial for the growth of the Dutch brokerage business and we warmly recommend our customers to join YachtWorld for worldwide exposure.”

The service will be made available to Dutch clients for the first time at the HISWA boat show in the Netherlands, which begins today.

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