OCONTO, Wis. – Cruisers Yachts, a manufacturer of luxury yachts, recognized its top dealers and the recipients of its sixth annual Dealer of Distinction Award (DDA) for excellence in customer satisfaction during the company's dealer meeting held at the Blue Harbor Resort & Conference Center in Sheboygan, Wis. in late July.
The top five Cruisers Yachts dealers in sales for the 2008 model year, ranging from number one in sales to the number five position, are:
Cruisers Yachts also recognized its top international dealer in sales outside of North America: Yachting Poland in Warszawa, Poland.
The annual Dealer of Distinction Awards are Cruisers Yachts' way of recognizing its dealers who demonstrate excellence in customer service. The company said they play an intricate role in the yacht builder's receipt of the CSI Award from the National Marine Manufacturers Association (NMMA). Since its inception five years ago, the number of Dealers of Distinction Awards has topped 80, the company reported. This year, 19 Cruisers Yachts Dealer of Distinction Awards were awarded to dealers located throughout the United States and Canada, many of which have received the honor multiple years. The 2008 service awards went to:
Dealers are selected based on the results of surveys and overall dealer satisfaction from Cruisers Yachts boat owners, according to the company. To be recognized, a Dealer of Distinction recipient must maintain an independently measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by consumers who have purchased a new boat, the company stated.
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