Maverick breaks Miami show sales records
FORT PIERCE, Fla. – With more than 60 units retailed and what it called “huge wholesale activity,” Maverick Boat Company Inc. broke records for total company sales and individual brand sales for Cobia and Maverick, Hewes and Pathfinder at the recently completed Miami Boat Show, the company reported in a recent statement.
Cobia brand sales were buoyed by a strong response to the new 296 Center Console that was introduced at the show, the company stated. The 296 CC became the fifth brand new model to be added to the Cobia lineup in the past the seven months.
Garrett Hayim, manager at Jet Ski of Miami, just added Cobia last week and quickly benefited, according to Maverick. “The addition was a spectacular success for us. We expected to sell a handful of boats considering the fact that we were only a Cobia dealer for a few days prior to the show, yet we sold more than a dozen boats with close to a million dollars in sales.”
Brian Lesko of Islamorada Boat Center was particularly successful with the new 296 CC. “In all the years that I’ve been working this show, I’ve never seen a boat in that category make such a big impact. We closed a number of them at the show and are working on closing a number of more follow-ups.”
New models and product enhancements for the Maverick, Hewes and Pathfinder brands likewise yielded positive results, according to the company. Unveiled at the show was the Maverick 17 HPX Micro and the new 21 Redfisher from Hewes, while the Pathfinder brand continued to benefit from new styling and functional enhancements introduced with the 2008 model year, the company reported.
Taking advantage of the new offerings, Jim Wyborg, owner of Bob Hewes Boats in Miami, said, “I have worked this show with the MBC brands for over 20 years, and this was our best and most profitable show in recent memory!”
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