S1 builds SportCraft dealer network

FORT LAUDERDALE – With the recent addition of three new SportCraft dealer locations in the past two weeks, S1 Marine (SeaStrike and SportCraft Boats) has added more than 20 new dealers for its SportCraft line in the last 12 months, the company reported in a release today.

Mike Collins, S1’s director of Dealer Development, said their new SportCraft dealers are D & E Sport Shop, Roseau, Minn.; Rieters Marine, Sandy Creek, N.Y.; and Lake of the Woods Marine, Baudette, Minn.

“This brings SportCraft to over 20 dealers, including our first two in Minnesota and our first on eastern Lake Ontario,” Collins said. “At this time last year, we were just in the process of rejuvenating our brand and product line and had yet to sign a dealer. We’re excited about the progress the company has made in the past 12 months.”

S1 Marine President Tom Thies said the company will also introduce another model, a 31’ SportFish, which is being added to the SportCraft line.

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