Incentivize customers to return surveys

A common complaint regarding CSI scores is the poor return rate the surveys receive. There are ways to improve that. At Marine Center of Indiana (Ranked 50 in 2006), for example, customers who return their cards are entered into a drawing for some really cool prizes, including a flat screen television. At Russell Marine (Ranked 10 in 2006), the company donates $50 to a local charity when the customer sends their response back.

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