Be proactive about sending surveys

Getting survey cards returned oftentimes can be improved by two simple steps. First, tell the customers to expect it. They’re much more likely to fill it out if they know about it than they are if it just shows up one day. Second, get your paperwork into your manufacturer as quickly as possible. Studies show that the sooner the customer receives the survey — which isn’t sent out until the manufacturer receives the paperwork from you — the better the scores they’ll report.

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