ST. PAUL, Minn. - Outdoor store chain Gander Mountain Co., and Crystal-Pierz Marine have formed a partnership, demonstrating that the movement of big box stores into the marine industry doesn't have to be bad for dealers.
Under the partnership agreement, Crystal-Pierz Marine consultants will train sales associates in Gander Mountain's stores in Forest Lake, Minn., and Baxter, Minn., as well as provide support for customer financing and back office functions.
In addition to the Stratos boat line that Gander Mountain currently sells, the partnership will include Glastron and other Genmar brands. Customers in those stores will have access to Crystal-Pierz Marine's inventory of over 1,200 boats. Gander Mountain will continue to offer Yamaha's G3 line of boats as well as kayaks and canoes.
"Crystal-Pierz Marine is widely recognized as an industry leader," said Mark Baker, president and CEO of Gander Mountain. "Having their well- respected brand as a 'store-within-a-store' at these Gander Mountain locations will help drive sales. In addition, our associates can learn a great deal from their experienced staff as we continue our test of selling boats in Gander Mountain stores."
"We are very pleased to be involved in this partnership with Gander Mountain," said Luke Kujawa, Vice President of Crystal-Pierz Marine. "Their focus and expertise on quality outdoor products creates a great synergy allowing us to get in front of many potential fishing enthusiasts and boaters. We at Crystal-Pierz Marine will provide our experience and dedication to customer service in hopes of sustaining a mutually beneficial and long-term relationship."
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