Monterey names new marketing agency

WILLISTON, Fla. – Monterey Boats, Inc. has signed on with Orlando, Fla.-based Higher Advertising, Inc., which will handle a variety of Monterey’s marketing initiatives, including strategic planning, development of a new national advertising campaign, public relations, collateral development and other responsibilities, Higher Advertising reported recently.

“We’re extremely excited to have Higher Advertising as our agency of record,” said Monterey’s director of sales & marketing, Lou Vazquez. “We were seeking an aggressive, knowledgeable agency to partner with to help us raise the standard of our current branding and awareness to a more commensurate level with the quality of our product. We feel confident Higher Advertising is the team to get us there.”

Monterey Boats, Inc., an independently-owned and family-operated boat manufacturer, has specialized in manufacturing sport boats, deck boats and cruisers for over two decades.

“We look forward to helping Monterey Boats successfully market their expanding line of high-quality cruisers, deck boats and runabouts and to increasing Monterey’s brand awareness within the market,” said Higher Advertising, Inc. President Mike Krutzler.

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