MasterCraft to target the saltwater market

VONORE, Tenn. – MasterCraft will introduce a new Saltwater Series line designed to promote the use of its products in bay area and intercoastal saltwater markets, the company said in a release yesterday.

The line includes MariStar 245 VRS, MariStar 280 VLD and MariStar 280 STS models with stainless components, sacrificial anodes, fully sealed wiring connectors, and Crusader “Captain’s Choice” engines, the company said.

“MariStars are seeing more action in saltwater, as inland skiers, wakeboarders and water sports enthusiasts relocate closer to coastal markets,” said Parker Stair, national sales manager. “Traditional saltwater boats just don’t have the same towing characteristics as we do, so it’s only natural that MasterCraft would equip these boats with the most saltwater-friendly components available.”

The MariStar 245 SS and MariStar 280 SS offer a choice of Crusader 330 hp, 375 hp or 425 hp GM Vortec engines. The MariStar 280 SST offers a choice of twin Crusader 5.7 liter, 330 hp engines, or 6.0 liter, 375 hp engines.

“About 15 percent of our customers take their MasterCrafts on saltwater,” said Ken Bernard, Cope McPhetres Marine in Seattle. “We’re excited about offering the new line to our customers.”

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