Mann’s Bait Co. to produce fishing lures for FLW Outdoors

MINNEAPOLIS — FLW Outdoors has reached an agreement with Mann’s Bait Co. to produce a line of FLW Outdoors soft plastics, jigs and spinnerbaits to be available exclusively at Wal-Mart stores beginning this month, the organization reported in a press release Tuesday.

“We combined our greatest assets – professional anglers and Wal-Mart – to offer fans superior lures to help make their fishing experiences more memorable,” Irwin L. Jacobs, chairman of FLW Outdoors, said. “The FLW Outdoors line of tackle was conceptualized by some of the world’s best anglers and is available exclusively at Wal-Mart. Fans can now fish with the very same baits that the pros use.”

FLW Outdoors said the centerpiece of the new collection is a lure called Rabbit Dog Spinnerbait that David Dudley designed and used to win the FLW Tour Championship last year.

“We are really excited to be able to produce something with FLW Outdoors on the label,” said Frank Oelerich, president of Mann’s Bait Co. “With this new line being exclusively available at Wal-Mart, our baits will be in the hands of millions of anglers, and that is a great thing.”

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