Weather drives up Miami show attendance
MIAMI, Fla. – Attendance at the Miami International Boat Show was up 2 percent through the end of the day Saturday, said show manager Cathy Johnston in an interview today.
In addition, while the National Marine Manufacturers Association (NMMA) was still counting up Sunday’s attendance this morning, Johnston said Sunday was the busier day of the weekend, and thus she anticipates further growth over last year once the results are tabulated.
Part of the reason for the increase can be attributed to better sales this year throughout the industry; however, weather also has played a role, said Johnston.
Yesterday morning was gray with a little rain, which may have caused some people to attend the show instead of going out on the water, she explained. However, once the show was underway, it was a beautiful, busy day, she added.
“Our staff has been running more than normal,” Johnston said. Most of it has been for “good reasons,” she added, such as exhibitors wanting to add more products to their displays due to strong sales.
The show runs February 12-17 at the Miami Beach Convention Center, Sealine Marina & Yachting Center and Miamarina at Bayside.
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– Liz Walz
