Composite Industry gets its own Woolmark
The worldwide Composite Industry has recently received its own generic brand by the introduction of the “Composed with Composite” image logo, a press release said today.
Designed by Floris Ketel MBA, graphical designer and interaction engineer and younger son of Jaap Ketel, association director of the European Pultrusion Technology Association, the generic brand is available free of charge to composite product manufacturers, fabricators of composite products and companies providing engineering services within the composite industry.
Because the composite industry is trying to set itself apart from the more traditional materials, such as metals, and make itself more apparent to the end-user, a distinguishing brand was needed, the release said.
The aim of the “Composed with Composite” brand is that any composite product or product assembled from composite materials leaving production facilities is branded with the “Composed with Composite” logo. By doing so, best use is made of the product as carrier of a promotional message to the outside world,the release said.
Any company wishing to use the logo, can download various versions, such as full color, grey or black and white, all free of charge from the “Composed with Composite” website (www.composedwithcomposites.org). Instructions on how and where to use can be found on the site and also some background information on the unique logo design. The logo is officially registered as a Registered Trademark to protect it from illegal use.
The Australian wool industry at one time decided to set itself apart from the up and coming synthetic fibers by introducing the “Woolmark.” . That is the goal of the “Composed with Composite” brand, the release said.
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