“Ship Shape TV” selects PR firm

GURNEE, Ill. — “Ship Shape TV”, the popular boating improvement television series, has selected Martin Flory Group for its national public relations program, Kelly Flory, general manager announced yesterday.

In each 30-minute segment, “Ship Shape TV” teaches viewers how to accessorize and perform different improvements and repairs around the boat. The projects range from simple maintenance procedures to major overhauls, including repowers or structural fiberglass repair. The show is celebrating its 10th season, according to the company.

“‘Ship Shape TV’ is a valuable outlet for the marine industry,” said Flory. “It promotes our passion and reaches 105 million homes through main-stream media.”

Earlier this year, Martin Flory Group changed its name from Jerry Martin Associates. The 41-year-old public relations firm specializes in the marine and outdoor markets.

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