CLEARWATER, Fla. — Florida-based MarineMax (NYSE: HZO) today reported that after having completed a three-month test with iboats, inc., it has signed an agreement to list the complete MarineMax used and brokered boat inventory on iboats.com and across over 1,000 other boating-related Web sites in the iboats network.
“We have seen the emergence of the Internet as an extremely powerful pillar in our overall business structure,” said Jeff Scherer, e-business manager at MarineMax Inc. “Our relationship with iboats certainly bolsters our web presence and helps us provide the information that our customers request in a seamless, and prompt fashion.”
“Partnering with MarineMax is an important and exciting step for us. With millions of visitors coming to our large number of boating-related web sites every month, we will now be exposing those potential boat buyers to the complete MarineMax inventory of used and brokered boats. Furthermore, this relationship also fits very comfortably within our core model and mission of strongly supporting boat dealers,” Bruno Vassel III, president and CEO of iboats, inc. said.
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