Mercury Marine to present 2010 service award to dealerships

FOND DU LAC, Wis. - Mercury Marine will soon present its 2010 Service Customer Satisfaction Index Award to 104 U.S. and Canadian dealerships, according to a recent release from the company.

Mercury Marine measures the satisfaction of consumers through a Service CSI survey sent out after they had service work performed on their Mercury outboard or MerCruiser sterndrive and inboard products. Consumers are asked to rate overall service satisfaction with the dealership and service advisor at the dealership, and indicate if they would revisit the dealership again in the future.

“We are thrilled to see these dealers win the Service CSI Award,” said Scott Breshears, director of field service development and operations for Mercury Marine, in the release. “A number of the dealers have won the award every year since the inception of the program in 2006. We look forward to their continued success in 2011.”

Tracking Service CSI scores allows Mercury to evaluate the effectiveness of its individual dealers as well as its own policies and training programs. Dealerships that score high in Mercury’s Service CSI surveys are recognized through the awards program.

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