NEW PARIS, Ind. — Starcraft Marine introduced two new commercials at early January boat shows across the United States and Canada, the company announced this week.
The “Smooth Not Smooth” commercials were produced by Explore Media of Elkhart. The spots showcase the stable running characteristics of the Starcraft aluminum v-hulls and the Starcraft pontoons, according to the company. The commercials are available for dealer use and are posted on YouTube under the header “Starcraft Marine. Smooth Not Smooth."
“Explore Media is always excited to collaborate with our friends at Starcraft Marine, and the 'Smooth Not Smooth' concept was an example of a marketing department willing to push the envelope creatively, in order to better position their brand, " said Jeremy Pinkert, a producer with Explore Media.
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