Beneteau prepares to enter luxury yacht market

MARION, S.C. – The Beneteau Group is preparing to enter the luxury yacht market (powerboats over 15 meters), recently creating Monte Carlo Yachts SPA, a company that will be responsible for developing a new range of open and fly-bridge yachts.

Carla Demaria, who served on the management committee at Azimut-Benetti for more than 20 years and has been the president and CEO of Atlantis since 2002, will manage the new company, the Beneteau Group reported in its recent press release.

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