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FORT PIERCE, Fla. – Pursuit Boats has named the first dealers to complete its Flagship Dealer Program and achieve that status within its dealer network, the company reported in a release this week.
Pursuit’s first Flagship Dealers are:
Pursuit’s Flagship Dealer Program builds on the Marine Industry Dealer Certification program instituted by the NMMA to help marine dealers achieve and maintain certain standards and practices for their dealerships in several different areas. Pursuit’s program adds operational enhancements that help the Pursuit dealers excel in overall customer satisfaction and profitability. The program recognizes and rewards exceptional performance in the areas of dealership sales, marketing and service, Pursuit said.
“Our goal is to drive our business to consistently higher levels and our Pursuit Flagship Dealer Program demonstrates our commitment to strengthening the partnership that we want to build with our dealers,” said George Hetzel, Pursuit’s vice president of sales.
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