MasterCraft honors its top dealers

ORLANDO, Fla. – MasterCraft hosted more than 700 principals and salespeople from 130 dealerships worldwide last week in Orlando, Fla., honoring its top dealers with awards and unveiling two new boat models during the three-day gathering, MasterCraft reported in a release today.

Dealers attended sales training seminars to prepare them for the upcoming boat show season, were introduced to MasterCraft’s newest flagship boats – the MariStar 230 and X-30 – and recognized their peers at MasterCraft’s annual “MC Awards” banquet.

On the event’s opening night, MasterCraft president and CEO, John Dorton, thanked the group for its continued support, and shared his vision for the coming years. He also handed out the company’s most prestigious award to longtime MasterCraft partner Mark Lawhead of Portland Ski Boat Center.

“The President’s Award is reserved for the dealer which most exemplifies the best of our business,” said Dorton. “Nothing says MasterCraft better than Portland Ski Boat Center.”

Edmonton, Alberta’s Martin Equipment was given “Rookie of the Year” honors by performing strongly in its first full year as a MasterCraft dealer. MasterCraft of Charlotte received the “Community Service Award” and accepted a $1,000 check for a charity of its choice.

In addition to these honors, MasterCraft also presented several regional awards including top servicing dealer, top marketing dealer and salesman of the year.
Regional Awards:

East Coast

  • Ron’s Marine – Top Servicing Dealer
  • Desjardins Marin – Top Marketing Dealer
  • MasterCraft of Charlotte – Charlotte Boat Show – Best Boat Show
  • Richard Desjardins – Desjardins Marine – Salesman of the Year
  • Island Water Sports – Dealer on the Move
  • Midwest

  • Action Water Sports – Top Servicing Dealer
  • Action Water Sports – Top Marketing Dealer
  • Boatworks-Louisville Boat Show – Best Boat Show
  • Rob Maskill – Action Watersports – Salesman of the Year
  • Nebraska Watersports – Dealer on the Move
  • Southeast

  • Rambo Marine – Top Servicing Dealer
  • Liquid Sports Marine – Top Marketing Dealer
  • MasterCraft Boats of Arkansas – Best Boat Show
  • Karl Helpling – JOA – Salesman of the Year
  • Ski & Sports – Dealer on the Move
  • South Central

  • Texas MasterCraft – Top Servicing Dealer
  • Texas Ski Ranch – Top Marketing Dealer
  • Texas Ski Ranch – San Antonio Boat Show – Best Boat Show
  • Todd Nichol – Texas MasterCraft – Salesman of the Year
  • Texas MasterCraft – Dealer on the Move
  • West

  • MasterCraft of Arizona – Top Servicing Dealer
  • California Skier – Top Marketing Dealer
  • Cope & McPhetres / Ski World-San Francisco Boat Show – Best Boat Show
  • Mark Lawhead – Portland Ski Boat Center – Salesman of the Year
  • Cope & McPhetres – Dealer on the Move
  • International

  • MasterCraft Europe – Top Distributor
  • MasterCraft de Mexico – Top Distributor
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