Feature
Change or Perish
Boating Industry
Tuesday June 15, 2010
It has become the mantra of the new marketplace: Change or perish. Change your business to meet the needs of a different, not to mention hesitant, retail consumer or watch your sales dwindle to disastrous levels. So how have industry companies adapted to this new reality? We asked executives from prominent companies from all sectors of the powersports industry to answer that very question. (To view these individual articles, you must be a paid subscriber to boatingindustry.com)
OEM
DEALER SERVICE PROVIDERS
GE Capital, Commercial Distribution Finance
DEALERS
AFTERMARKET