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November 2017

2018 Digital Marketing Guide

Industry experts offer tips for refining strategies, tactics Dealers and manufacturers are forging ahead with revised and more aggressive digital marketing tactics to address potential customer changes.  The successful digital marketer is adapting to customers’ extensive use of mobile devices as the main form of communication.  Earlier this year, Boating Industry surveyed dealers, service providers, manufacturers and others about their ...

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Seven essential sales and marketing components

You have a sales and marketing system in place today. The question is, is it as efficient and profitable as it could be? Whether you have a mishmash of various components and strategies that are producing sporadic and unpredictable results or you have a well-oiled system that churns out high-margin boat sales like clockwork, here are seven components that will ...

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Hagadone Marine Group: Service facility becomes company crown jewel

Earlier this year, completion of Hagadone Marine Group’s new $7.5 million mega marine center in Coeur d’Alene, Idaho, added three new buildings and more than 51,000 square feet of service center space to the dealership’s facility footprint. “We tackled it as a three-year process,” said Hagadone Marine Group President Craig Brosenne. “Mr. Hagadone’s vision was getting boat sales moving.”  Owner ...

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Embracing beyond-the-call support

DMS companies help dealers drive sales after software products are sold Marine industry dealer management system providers are embracing beyond-the-call approaches to assist customers in a demanding sales environment.  While these companies primarily cater to information management associated with finance, sales, parts, inventory and administration components of running a dealership, they are helping their clients maximize their software investment. “We do ...

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Exit strategy interest

Companies consider succession planning Slightly more than 40 percent of marine industry companies currently have a succession plan or exit strategy in place for their businesses. And when it comes to identifying a target date to transitioning ownership, more than a third of those businesses are looking ahead three to five years. That’s according to the latest survey of Boating ...

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Sterndrives shift to second chapter

Manufacturers embrace move to premium market segments One doesn’t have to spend too much time at boat shows to realize that there are major changes taking place within the sterndrive engine market. Sterndrives once dominated the cottage runabout category. It’s not too hard to recall the days when almost every boat brand offered at least a handful of models pushed ...

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At the Helm: MDCE attendance, education hone competitive edge

Listening to a drive time radio interview recently underscored the importance of anticipating the future and using that skill to foster marketplace advantage. Futurist Daniel Burrus’ accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the 20 technologies that would become driving forces for business. His latest book, “The Anticipatory ...

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