News
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Value your brand
One thing that often sets Top 100 Dealers apart from their peers is the emphasis they place on their own…
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Grab the public’s attention
People who have never set foot inside the Galey’s Marine (Ranked 64 in 2006) store in Bakersfield, Calif., would have…
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Stand out from the pack
Not every boat dealership can be on the water. But George’s Marine & Sports (Ranked 39 in 2005) is ……
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Make your advertising stick
When Jet Ski of Miami & Fisherman’s Boat Group (Ranked 62 in 2006) says it provides its customers with a…
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Market the lifestyle
Sail & Ski Center (Ranked 12 in 2006) has launched a four-color magazine called Lake Lifestyle, dedicated to presenting boaters…
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Support your sport
Midwest MasterCraft (Ranked 35 in 2006) sponsors three college ski teams as well as other local water sports organizations, has…
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Get on the air
Cannons Marina Inc. (Ranked 36 in 2006) says its 16-year sponsorship of National Public Radio’s “All Things Considered” is one…
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Measure, measure, measure
Legendary Marine (Ranked 52 in 2006) uses more than 75 toll-free numbers to track – and alter as needed –…
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Hit the target
Galey’s Marine (Ranked 64 in 2006) uses an advertising expert to help target its marketing efforts, advertising weekend promotions with…
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Point the way
A rewards program, which gives customers points for every dollar they spend at Munson Ski & Marine (Ranked 66 in…
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