Market the lifestyle
Sail & Ski Center (Ranked 12 in 2006) has launched a four-color magazine called Lake Lifestyle, dedicated to presenting boaters with the “wonderful aspects of the lifestyle.
Similarly, Bassett Boat Co. (Ranked 30 in 2006) has created a new quarterly magazine that is direct mailed to customers and promotes the boating lifestyle. It was so well received that, after its second issue, local ad revenue almost covered its cost.
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