Make your advertising stick

When Jet Ski of Miami & Fisherman’s Boat Group (Ranked 62 in 2006) says it provides its customers with a “rewarding” boating experience, it’s no joke. The dealership puts a branded sticker on each of the products it sells and provides its employees with stacks of “Funny Money.” When an employee spots a sticker, they hand out one of the bills, which can be redeemed for parts, service or count toward the purchase of a new boat. Not only does this policy brighten the customer’s day, it translates into free advertising for the dealership.

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