In This Issue

Creating great videos on the cheap

This article is an extension of the story, “Social media that sells.” You don’t need an expensive video camera and a production crew to make some great videos. If you have a decent smart phone and a computer, you are already a video powerhouse. Here is one fantastic tool to start creating enthralling videos to help your brand thrive on ...

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Q&A with Mercury Marine’s John Pfeifer

Editor's note: Due to space constraints, our Boating Industry Q&A with John Pfeifer in the February issue needed to be edited. Here is the full Q&A. The last year has been very eventful for Mercury, with the introduction of its first purpose-built sterndrive engine in 2014, along with a number of new outboards. There was also a change in leadership, ...

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2015 Industry Outlook

From optimism to confidence Even though boat sales bottomed out in 2011, even though the boating industry has continued to grow since then, the last couple of years have been ones of what can best be described as cautious optimism. But with an improving economy, and another year of robust boat sales growth, that optimism is being replaced by confidence ...

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2015 Challenges & Solutions

Industry leaders share their thoughts on the top issues facing the boating industry this year To go beyond the numbers, we asked several industry leaders what they saw as the key challenges the marine industry will be dealing with in 2015 and beyond. In the print edition, some answers were edited for space or clarity. You can read more from ...

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2015 App Directory

With a special nod at productivity, these apps were curated for boating businesses and boaters alike to get the most out of their mobile devices. For the complete directory, visit BoatingIndustry.com/AppDirectory   10,000ft Operating Systems: iOS, Android Description: 10,000ft is project management software for strategic planning and management of all company projects. Look across projects and track multiple teams at ...

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Q&A with Correct Craft president & CEO Bill Yeargin

Although small, the wake segment has recovered more quickly than other parts of the market and is getting plenty of attention. Boating Industry talked to Bill Yeargin, president and CEO of Correct Craft, parent company of Nautique Boat Company, one of the biggest players in that segment. Correct Craft also recently acquired the PCM and Crusader engine brands, increasing its ...

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Evolution vs. Revolution

Two engine manufacturers take different design paths and aim to bring innovation to the sterndrive market As the economy is slowly improving, the sterndrive segment is seeing more innovation and change. With this innovation comes a turning point for marine engine manufacturing. The automotive industry has long dictated the exoskeleton of sterndrive engines. Auto engines of the past were comparable ...

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Margaret Podlich of BoatUS named 2014 Darlene Briggs winner

Margaret Podlich, president of BoatUS, was named the 2014 Darlene Briggs Woman of the Year award winner at the Marine Dealer Conference and Expo, held on November 16-19, 2014. Podlich is the 29th recipient of the award, which is presented annually to an outstanding woman who is actively involved in the marine industry. Podlich was named president of Boat US ...

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Maximizing ROI in the off season

There’s an expression that I’m sure you’ve all heard before: “You can’t teach an old dog new tricks.” I hate that expression. And I hate it more and more as I get older. Don’t get me wrong, I’m okay with aging. I don’t mind the few white hairs on top of my head. But don’t tell me that because we’re ...

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Opportunities in boat clubs, sharing

Creating synergies and new profit centers Not long ago, boat rental was seen as the competition of boat dealers. But in the shadow of the great recession, drastic changes have brought clubs and rentals into the realm of traditional boat dealers and stakeholders. That novel alliance has created new synergies for the dealer and has raised the profile of non-standard ...

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